Starting International Marketing

OK so this modules objectives are :

• understand the challenges facing marketers in the international market place
• analyse issues involved in the creation of international marketing strategies
• plan effective international marketing mix strategies
• understand the issues inviolved in implementing international marketing strategies and mix.

The module is a combination of online and traditohal DL work.

I have to complete lessons 1 to 10 bty the first week of January. Then there are two periods of online activity  in February and march followed by an assignment which has to be done over the month of May for submission in June.

There is also a websiteb for the course which has additional information but at the moment I don't know how to access it .

One of the key components are the online groups which are moderated on my WBS and my contribution is required and will be assessed. 

It all sounds like fun though Nanny Warwick is lurking in the background to ensure that I behave. :) 

Quick summary of the Module Lessons 

1. Drivers and Challengers - what are the challenges and what are the criteria for creating a successful international strategy
2. Strategies - thinking about standard strategies, balancing global and local strategies and the issues involved in creating international brands
3. Market Selection - the process of selecting a market, and the stages involved. What the challenges are in doing the analysis and market research
4. Products and services - implications of designing effective product and service strategies amd to identify internation consumer trends and challenges in marketing industrial products, Finally identifying distinctive characteristics of services and the challenges in IM.
5. Business to Business Relationships -understanding the relationship perspective on marketing, and to see how this helps IM.
6. Pricing - how are pricing strategies developed, what constrains the top and bottom of price ranges, and the fun of pralell markets.
7. Promotion - how to create effective strategies and work out what needs to be standard and what can be localised
8. International channels - JVs', alliances, subsidiaries etc
9. Changing channels - internet and global retail
10. IM Organistations - what are they like and what are their characteristics.

Lots of challenges here but they seem to be missing the point of it all which is the opportunities . 

Other than that the module outline sounded really boring and dull. Well I'll start reading and find out.